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It's too easy to bend the licensing regulations for a number of deceiving operators that are around.

Some annoyed email messages were sent from one well established and expert operator out of irritation. This company operates very close to Stansted Airport, and when it comes to their service level they really want it to mirror their fees. Moreover, they want their service to actually be helpful for any visiting business traveler or tourist.

However, lately they've been losing a large amount of business to a different "operator" that is acting a bit like a broking service, which is our old favorite. These people register other operators from all of the main UK airports such as Gatwick, Heathrow, and Stansted. And then these people concentrate on a very general pricing procedure and the "partner" operator will either accept the booking or refuse the fee offered by the broker. Pretty much the most cost effective fee.

Often this cost will be £20- £30 cheaper after the fee billed to the operator or driver, which is significantly less than that operator would usually charge, Just give the offer to the next company on the list if they refuse the job.

I immediately discovered while talking to them on a phone call that when taking on "partners" these people failed to do any kind of check, failed to ask for driver documentation, and failed to go to the "partner companies". The truth is, the only thing they request is a copy of your operator's license. I was told that they prefer to make use of non-VAT register drivers, which is much more interesting.

Moreover, they state that clients can pay a "meet and greet" cost, which means they're met up with within the terminal. If people choose not to pay that in order to keep costs reduced it's possible for them to be met and picked up on the outside of the terminal, which we all know now a days is against the law at many airports.

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When it comes to this company the most interesting thing about it is the fact that it's located in Somerset and nowhere close to Heathrow, Stansted, Gatwick, Luton, or any other airports. Seemingly, the firm’s licensing authority (Sedgemoor District Council) is completely happy for them to function in this fashion and is actually - through the words and phrases from the chap spoke to Mr Ed Halil -“very much protected".

This highlights once again that local licensing authorities don't have a clue when it comes to their own rules. If other authorities won't let operators accept bookings from outside their own jurisdiction, then why are operators in Somerset allowed to ply for business from Stansted airport?
It's very common these days to find little kingdoms where licensing officers enjoy waving around their authority and creating their own rules whenever they please. This makes it much easier for the corrupt operators to keep working unchecked, while the more respected and responsible operators have a harder time trying to work.

They blame it on the fact that they don't have the manpower, which is probably true. For instance, take Surrey. We've got 11 area boroughs and 18 neighbouring boroughs and districts and every one has distinctive guidelines, rules and charges pertaining to Private Hire or Hackney Carriage licensing.

Even so the school managed contracts for Surrey are controlled and operated by Surrey County Council-one department, one huge workforce for the whole district. When it comes to PHV licensing and the taxi why not do the same thing? Bring together your resources and have a single license issued by the County. In order to get the admin done and to be out there checking drivers and operators, making it tougher for illegal drivers and operators to keep doing what they're doing, it should be just one cost and the same rules for everybody and a much larger team.

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In order to make certain out industry is operating on a honest and appropriate platform for everybody these County Licensing Departments can then liaise and work with their counterparts all around the United Kingdom.

The National License will not work despite the LPHCA's efforts campaigning it, mainly because many individuals will wish to run the thing and it will immediately fall into politics and infighting. However county licensing would do the trick and those county licensing departments may also talk with one another to establish standardisation related to cross-border policies.
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It truly is too easy to bend the licensing policies for a number of misleading operators that are out there.

One well known operator that takes great pride in professionalism sent some irritated and frustrated email messages. Found right by Stansted Airport, this company has invested plenty of effort to make its prices reflective of its level of service, and makes sure that any business traveler or visitor will benefit dramatically from that service.

However, over the past 3 years another "operator" that's acting much like our old favorite, a broking service, has been consistently taking their business. These guys register other operators from all of the very best UK airports like Gatwick, Heathrow, and Stansted. After that these people concentrate on a very general pricing procedure and the "partner" operator will either accept the booking or refuse the fee given by the broker. Basically the cost effective rate.

Often this price could be £20- £30 less costly after the fee charged to the operator or driver, which is a lot less than that operator would ordinarily charge, Just give the offer to the next company on the list if they refuse the job.

I gave them a call to get a short discussion, and learned that whenever working together with "partners" these people never ever perform any sort of assessment, never go to the "partner companies", and never request any kind of driver paperwork. As a matter of fact the one thing they look for is a copy of your operator's license. Non-VAT register drivers is what I was told they would rather use, which is even more interesting.

Also, they state that clients can pay a "meet and greet" cost, which means they are met within the airport terminal. If people choose not to pay that in order to keep costs reduced it's possible for them to be met and picked up on the outside of the terminal, which we all know now a days is against the law at many airports.

When it comes to this company the most interesting thing about it is the fact that it's located in Somerset and nowhere close to Heathrow, Stansted, Gatwick, Luton, or any other airports. Evidently, the firm’s licensing authority (Sedgemoor District Council) is thrilled for them to operate in this way and is actually - through the key phrases from the chap spoke to Mr Ed Halil -“very much protected".

Again, this shows exactly how area licensing authorities have zero knowledge of their very own policies. If other authorities won't let operators accept bookings from outside their own jurisdiction, then why are operators in Somerset allowed to ply for business from Stansted airport?

It's very common these days to find little kingdoms where licensing officers enjoy waving around their authority and creating their own rules whenever they please. This makes it much easier for the corrupt operators to keep working unchecked, while the more respected and responsible operators have a harder time trying to work.

They blame it on the fact that they don't have the manpower, which is probably true. As an example, take Surrey. We've got 11 area boroughs and 18 neighbouring boroughs and districts and every last one has distinctive policies, rules and expenses relating to Private Hire or Hackney Carriage licensing.

Even so the school managed contracts for Surrey are maintained and operated by Surrey County Council-one department, one big staff for the whole area. When it comes to PHV licensing and the taxi why not do the same thing? Bring together your resources and have a single license issued by the County. It should just be one cost, the same exact rules for every person and a much more bigger team on a whole to get the admin done and to be out there checking operators and drivers, which will make it harder for illegal drivers and operators to continue.

These County Licensing Departments will then be able to liaise and work together with their counterparts around the UK to help guarantee that our industry is functioning on an acceptable and fair platform for every person.

In spite of all the hard work of LPHCA campaigning it The National License just won't get the job done, as it is going to descend into politics and infighting because a great number of people will want to run the thing. However county licensing would do the trick and those county licensing departments may also speak to one another to establish standardisation concerning cross-border policies.

Brokers Who Break the Rules

Ed Halil brought up the very interesting issue of how the market can be disrupted by brokers. Some of these operations appear to ride right over the licensing rules of local authorities.

London currently has a large number of companies that are app-driven chauffeur services and all do the same thing. They claim to be partners with established companies and offer digital booking services that are promised to send business to firms that are well established.

Blacklane, a German company that is growing quickly, is the latest provider that has wasted absolutely no time doing business in the UK. The company’s founder says, "We work in close partnership with local limousine service providers, bringing additional business rather than generating competition." 

That sounds reasonable however, at some point in the future Blacklane will want to take a cut for the referrals it gives. The same applies for Uber in the United States, which is testing a fairly similar service. At least three companies are pretty open about their fees. You can see their fares. The result is that the chauffeur company will have to agree with the fare price Blacklane or Uber will give them.

Less professional brokers work a bit differently. They offer lower priced fares like airport runs on a take-it-or-leave-it basis. The majority of the better operators refuse this work, but the operators at the bottom of the ladder will not.

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Customers may believe they are getting a great deal, until they see the driver dressed in flip-flops, shorts and a football shirt. Scruffy! Kudos, to Maidstone Council for requiring its driver’s to follow a dress code. This entire means that the respectable local providers lose out on a job. The only one winning is the broker.

The London PCO model provides a great template for taxi and PHV licensing and we would like to see a more regional approach taken which follows this template. Cross-border operations are reasonably well controlled even though we have a very fragmented mess. However there are some local councils who happily license and operator who is pursuing trade via the internet far away from his minor base.

If you are feeling a sense of déjà vu, it is because this is one of the principal reasons beyond the demise of the market for stretch limos. Here a small number of brokers employing search optimization experts could easily trap people into using their services.

Price is king. It always has been. The customer cannot communicate with the actual company who will provide the service. The broker may appear professional but the job can be given to any operator, professional or not, who is willing to take it. It is important to remember that most of this business still remains outside any governmental control. It is no surprise that VOSA continues sending its Town Cars to be crushed.

If we don’t make changes soon, we may very well fact a similar situation in the licensed private chauffeur and hire sector. Hopefully the Law Commission is paying attention to these trends and will soon incorporate a reasonable strategy with regional PCOs located in major cities.

In the meantime, there is no need to get hooked by a broker. There are various companies available that will create an app for you. That will allow you to compete online for business that is completely yours.