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Friday 6 April 2012

Secrets of the world's best airlines

By Chris Gray Faust, 
First class on Cathay Pacific is more of a suite than a seat (which converts into a lie-flat bed). There are privacy screens. and duvets, pillows and sleepsuits are available.
Remember when flying was fun? Retro shows such as "Pan Am" and "Mad Men" offer glimpses of a more civilized time, when flight attendants took care of your every whim, and you didn't have to worry about baggage fees, booking charges or competing with other passengers for limited bin space.
As you look at this list, you may notice that most of these airlines are based in other countries; sadly, most legacy U.S. airlines consistently lag behind their more glamorous foreign rivals as far as amenities and customer service. So for each airline, we've included at least one route from a U.S. airport that might tempt you to rethink long-haul travel after all.There are still a few oases in the sky, on airlines that offer excellent customer service and special touches that make flying more palatable. Some have won awards from rankings such as Skytrax and J.D. Power and Associates, while others enjoy favorable word of mouth from frequent travelers on forums such as FlyerTalk.
Cathay Pacific
What makes them special: The Hong Kong-based company has won airline of the year several times from Skytrax. Although a sex scandal in 2011 briefly tarnished its reputation, Cathay Pacific continues to be singled out for its comfortable seats across classes, as well as the quality of its meals (rice cookers, toasters and skillets are onboard).
Front of the plane: Cathay Pacific's first-class seat has a massage function and converts into a full lie-flat bed. The quasi-suite also has a closet, an ottoman and an entertainment system in 10 languages.
In the back: Cathay Pacific launched a Premium Economy service in March 2012, which comes with dedicated check-in counters and 8 inches of seat recline. Even the basic economy seats come with more pockets to hold your amenities and ports that allow you to stream entertainment from your iPod or iPad onto the monitor.
Hot route: If you're interested in those Premium Economy seats, look for them on the Hong Kong-New York flight first.
Qatar Airways
What makes them special: Based out of Doha in the Middle East, Qatar's national airline won the coveted airline of the year from Skytrax, the world's largest airline ranking and review site, in 2011. Although its U.S. routes are limited, the carrier scores big for the friendliness of its cabin staff, its entertainment system and the comfort of its seats.
Front of the plane: Eat when you feel like it in first or business class; your meals are served when you want them, not simply when it's convenient for the crew. Amenity kits in first class feature exclusive Prada products, while business class has Molton Brown.
In the back: Even if you're in economy, you'll still get a welcome towel from the attendants. Qatar's economy seats have a higher "pitch" -- the distance between seats in front and in back of each other -- than on other airlines, and you'll be served two hot meals on a six-hour flight.
Hot route: In the U.S., Qatar currently only flies out of Houston, Washington D.C. and New York. All flights are nonstop to Doha; from there, you can connect to hard-to-reach destinations like the Seychelles or the Maldives.
Singapore Airlines
What makes them special: Almost all lists of top-rated airlines include the Singapore-based carrier near the top, and with good reason: The company has centered its brand around customer service. While the iconic "Singapore Girl" image has been categorized as sexist, the carrier still issues strict grooming standards for both male and female crew. All stewards undergo a rigorous 15-week training program.
Front of the plane: The company upped the ante for luxury travel in 2010 by introducing Singapore Airlines Suites, separate compartments blocked off with their own doors. The cabins include a stand-alone bed, a 35-inch leather chair and an LCD TV with full entertainment options.
In the back: Economy seats are designed so that when you recline, you don't intrude as much into the space of the person behind you. Seats also have individual reading lamps (closer and less obtrusive than the overhead lights on most planes) and in-seat power supply.
Hot route: Clocking in at 18 1/2 hours, Singapore flies the world's longest nonstop commercial routes between Newark and Singapore.
Emirates Airlines
What makes them special: Everything is over-the-top in Dubai -- and this airline from the United Arab Emirates is no exception. From the striking draped-scarf headgear that their attendants wear to the entertainment system that offers more channel choices than other airlines, the carrier doesn't shy away from standing out. Emirates was also the first airline to allow people to use their cell phones in flight (the service isn't available on routes from the U.S. yet).
Front of the plane: Your golden ticket comes with perks before you even sit down: In some cities, including San Francisco, elite passengers receive a free, chauffeur-driven ride to the airport. The Emirates lounges are also among the best in the world, with showers, a full buffet and bar service.
Hot route: Emirates added nonstop service from Seattle to Dubai in March.In the back: Economy-class customers still receive free wine and cocktails with their meals. For a fee, you can receive text messages and e-mail at your seat.
JetBlue Airways
What makes them special: J.D. Power and Associates ranked JetBlue tops in customer satisfaction for a North American low-cost carrier in its 2011 annual survey, scoring the carrier high on its aircraft and in-flight services. Passengers love the New York-based airline's personal entertainment systems, free checked bag policy and unlimited snacks. There's even a JetPaws program for furry guests.
Front of the plane: While JetBlue doesn't have a typical first class, passengers can purchase more legroom by buying an Even More Space seat that has six additional inches of pitch. In some cities, Even More Space comes with Even More Speed -- i.e., expedited boarding.
In the back: Worried about missing the game? JetBlue's entertainment system boasts live DIRECTV, so you can watch ESPN, news or your favorite shows as they broadcast. Look for Wi-Fi aboard all planes by the end of 2012.
Hot route: Anything that goes through JetBlue's amenity-filled T5 terminal at JFK Airport in New York.
Alaska Airlines
What makes them special: Alaska Airlines took top honors for traditional carriers in the 2011 J.D. Power customer satisfaction survey. Passengers praised the Seattle-based airline's usually chipper flight crew; the boarding, deplaning and baggage process (if you don't get your baggage within 20 minutes, Alaska will give you a $20 voucher or 2,000 points), as well as check-in and reservation services. Bonus points for a mobile app that actually works at the gate when you need it.
Front of the plane: You'll notice that the list above didn't include anything about the seats or in-flight amenities; Alaska lags behind the others on this list in this department. First-class seats do come with meals and drinks influenced by the Pacific Northwest or Hawaii, depending on destination.
In the back: Bring your credit card if you want to be entertained: Alaska rents personal entertainment devices pre-loaded with movies and TV shows. Almost all of the planes have Wi-Fi for purchase. The coffee comes from Starbucks.
Hot route: Alaska recently added nonstop service from Seattle to Philadelphia and Fort Lauderdale, as well as more regional routes to Portland, Oregon.

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